Focus areas
ABOUT US
Our Approach
BY EXPLORING THE ROLES OF MOTION, PLAYFUL AESTHETICS, AND CREATIVE TECHNOLOGY, OUR TEAM INVESTIGATES HOW DESIGN CAN MEASURABLY IMPROVE PSYCHOLOGICAL WELL-BEING IN DAILY LIFE. WE FOCUS ON CONCEPT TO MARKET PRODUCT DEVELOPMENT WHERE HIGH-LEVEL TECHNICAL SOPHISTICATION MEETS HUMAN-CENTRIC EMPATHY.
FOCUS AREAS
Affective Interaction & Joyful Design: Moving beyond utility to emotion.
This focuses on using motion design, playful aesthetics, and interactive loops to create positive emotional responses. It explores how a product can feel alive, making mundane tasks more engaging through high-fidelity interaction.
Inclusive Technology for Well-being: The ethical and social application of technology. This area focuses on accessibility, ensuring that advanced technology (especially AI) is usable by everyone. We are specifically interested in how smart products can help simplify complex and digital everyday interactions, and reduce stress or improve mental well-being in daily routines.
VALUES
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Joy as a Design Principle
We treat joy, delight, and playfulness as fundamental design goals. -
Data Empowerment and Digital Dignity
We design tools to help people understand, reclaim, and meaningfully use their personal data, prioritizing autonomy, transparency, and trust. -
Radical Accessibility and Inclusion
We centre people with diverse needs, investigating methods such as gamification and co-design to make accessibility engaging. -
Simplicity for a Calmer Life
We prioritize low cognitive load through simplicity – especially in complex ecosystems such as smart homes – to reduce stress and make technology feel supportive rather than overwhelming. -
Interdisciplinary Collaboration
Keywords
RESEARCH THROUGH DESIGN / HUMAN-CENTRED / EMERGING TECHNOLOGIES / AFFECTIVE INTERACTION / EMPATHETIC SYSTEMS / INTUITIVE COMPLEXITY / AI / HCI